Viral Marketing

Word of mouth is acknowledged as the most effective marketing mechanism. When promoting online, the word-of-mouth or viral properties of the promotion become all important.

The most successful viral campaigns sometimes appear to be accidents, but it is possible to dramatically increase the chances your campaign will catch on and spread. A good online marketing team will always aim for a high viral score for any client promotion. When putting together the campaign, some of the areas to cover are

• Motivating early adopters and virus spreaders
• Targeting a market, sector, community
• Packaging for fast and easy spread; spreads by being used
• Novelty and innovation; make it either
• entertaining -- the unit has entertainment value,
• useful -- the unit offers something the reader can use,
• palpably rewarding -- the unit offers instant gratification, or
• unique -- the unit is like nothing the reader has ever seen.
• Persistent call to action
• Achieve digital promotion online

Enclick has a history of successful campaigns. Where traffic to the client site has exponential growth with no appreciable marketing spend.

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