Google and many other top search properties use link popularity as an important factor in determining the placement of your website among their search results. Ensuring your website has sufficient link popularity is critical to maximizing visibility within these engines.

Link popularity is a measure of the quantity and quality of links on external websites that link to your website. This off-the-page ranking criteria acts as a "reference" to the quality of content on your website and holds as much authority [with search engines] about your content as your actual website does. As a result, your goal is to gain external links from websites that contain similar subject matter, themes and keywords to those of your website.

Achieving strong link popularity is vital to distinguishing your website from the thousands of other credible sites related to a potential visitor's search query.

Benefit from Enclick's Link Building Process

Enclick's process is the culmination of years of trial and error on link popularity tests on many successful sites. Our campaign teams can make reliable recommendations on how to enhance your link popularity.The process involves four steps:

• An initial benchmark report confirming all indexed sites that link to your website
  
• A customized plan to increase the quantity and quality of links pointing to your website
  
• Continuous measurement and validation of the quality and value of each indexed link
  
• Constant attention to link popularity factors within the search landscape

For a free appraisal, advice or a consultant visit, please call one of our offices or fill in a Contact form now! .