Competitive Intelligence: Uncovering Competitors' Strategies and Countering with Your Own

Your Internet marketing does not exist in a vacuum. Pages on your website most likely compete with hundreds, if not thousands, of other pages on other websites. You are constantly fighting to win customers seeking information about your industry, products, or services.

In order to develop and maintain an effective online marketing strategy, you must evaluate your website in relation to the websites of your competitors.

Enclick has expertise in dissecting your competitors' Web marketing strategies and in developing counter-strategies to compete with them effectively. We analyze your competitors' online marketing presence, including their:

• search engine rankings
• PPC listings
• targeted keywords
• linking strategies
• website messaging

Enclick determines what your competitors are doing to attain prominent rankings in search engines. We look at the keywords they're targeting, review external websites that link to theirs, look at how their site content is arranged, and examine their meta data.

The rewards are significant. Enclick reveals if your competitors are targeting keywords that you may have forgotten. After a complete analysis of your competitors' PPC listings, we may make suggestions for adjusting your strategy and altering your paid search plans.

Coming Out Ahead

Enclick thoroughly evaluates your competition's search engine visibility. By evaluating the marketing methods and the probable Internet marketing investment being made by your competitors, you may learn how much visibility their websites are receiving. That information allows you to compare their visibility levels with your own and then adjust your strategy to take advantage of weaknesses in their positioning.

For a free appraisal, advice or a consultant visit, please call one of our offices or fill in a Contact form now! .