Content: Better too Much than Too Little

Content is the most important part of a website. If the web site does not provide the information needed by users, the website will not attract either

Customer

Paper catalogues are becoming a thing of the past. Customers expect to run through your entire product range with specifications and pictures on your web site. Even if your product cannot be bought on your web site, a complete online catalogue is now the standard.

Search Engine

Google likes information rich sites. Google's vision is to organize the world's information. If you want to be part of google's world provide it with all the information for your product's and services.

Enclick years of experience in helping client's migrate their information from their existing catalogues and internal systems to their web site. Our technical department is adept at developing migration tools that automate the move, and then installing web content management tools that help manage the information on the web site.

Usability: A Catalogue is not enough

Ten years of trial and error has taught us that good writing skills are not enough to convert visitors into clients. Copywriting and content for the web is quite different to copywriting for print. This is because the online reader:

• Skims rather than reads every word.
• Jumps from page to page.
• Finds reading on screen more difficult.
• Doesn't like deep scrolling.

The evidence shows that if you don't give a prospect the right thing to click on right now, he's going to hit the "Back" button and leave. Brevity and clarity are the most important contributions to your Web site.

You may increase the conversion power of your site by:

• Developing Web page copy to make visitors feel confident that you can meet their needs, answer their questions, solve their problems
• Adjusting navigational links to lead visitors through the site to more easily complete their desired tasks and achieve their goals (and yours)
• Including appropriate "calls to action" on each page, leading the visitor toward conversion
• Building content that speaks to each of your visitors types
• Aligning your selling process with the visitor's buying habits
• Designing pages that take advantage of "eye-tracking" principles

Through these, and many other usability techniques that make up a comprehensive website conversion strategy, you can dramatically increase the rate at which visitors become customers. And increases in conversion rate translate directly to your bottom line.

Enclick has many years experience in measuring and improving conversion rates. We provide a usability audit that provides a list of recommendations to improve conversion rates.

For a free appraisal, advice or a consultant visit, please call one of our offices or fill in a Contact form now! .