From Traffic to Customers: The Conversion Strategy

Once the visitor arrives on your website, you must consider the "conversion actions" you want your visitors to take. Conversion actions may include: downloading information, subscribing to a newsletter, filling out an application, purchasing a product, or any other objective you offer on your site

These actions align directly with your online marketing goals. Therefore, your website conversion strategy should seek to persuade and assist visitors in taking those actions, as well as remove elements that serve as obstacles to taking those actions.

Content & Copywriting and Usability

Most visitors to your web site leave after browsing a few pages. No email, no form filling, no purchase, no phone call. Good web pages turn traffic into customers, but these pages look different from good offline catalogues. Good web pages involve

• content to attract the traffic,
• usability to spur the client into action,
• web analytics, and
• an online shop

The aim is a high conversion rate between your visitor and customer. The best results are found by tweaking and tuning your pages based on your visitor behaviour.

Website Site Enhancement — Develop and enhance your website's content and navigational structure to make your site more appealing to search engines.

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