Usability Testing

Your website gets hundreds, maybe even thousands of visitors every day. Some of them typed your URL into their web browser; others searched on Google for a product or service your company offers. These people are actively seeking you out, making them the most qualified leads you could have – yet if your website is like most company’s, 98% of those visitors leave without ever taking the next step.

What’s the next step? You tell us. Maybe it’s filling out a contact form, signing up for a newsletter, or downloading a white paper. Whatever it is you want your website visitors to do, Medium Blue can help you make it happen.

Your website conversion service will work in conjunction with your search engine optimization campaign to provide your sales team with qualified leads that turn into happy customers. Our highly quantitative process will ensure that your website is ready to sell to every visitor who lands on your home page, no matter who she is or why he’s there. We’ll work with your sales, marketing, and IT teams to develop customer profiles that identify all of your potential website customers, a customized site layout plan based on our 40-point conversion checklist and tailored to your specific needs, and persuasive copy that speaks directly to the needs of your customers.

When you’re done, you’ll have:

• Lower abandonment rates
• Higher conversion rates
• More favourable impressions of your company among site visitors
• More people at your website, doing what you want them to do

For a free appraisal, advice or a consultant visit, please call one of our offices or fill in a Contact form now! .